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In this tough economic climate, it is increasingly important to ensure that all your guests are pre-booking their next service appointment before they leave. For a salon, a missed pre-booking is like money left on the table—something no salon owner can afford in this economy. |
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| Industry trends suggest that some people are waiting longer between service appointments. People who used to visit every 4-6 weeks are now stretching that out to every 8-12 weeks. SalonBiz has the tools to help analyze your sales and advice on how you can increase pre-booking in your salon. |
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| Use the SalonBiz Pre-Booking Report to determine how many of your guests are pre-booking their next service appointments. The information provided in this report can help you better coach your team on ways to increase pre-booking and even identify areas of opportunity. |
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Coach your service providers on interacting with guests and the ways that they can improve their dialogue using a more proactive approach. Instead of asking the client if they would like to book their next appointment, tell them when their next appointment should be and why. For example, "I would like to see you in 8 weeks to keep your style looking great. Let’s book that today so we don’t forget. If the appointment doesn’t work for you, you can just change it when you get the confirmation reminder. What day looks good for you?" |
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Start an incentive-based program for employees to reward the service providers with the most
pre-booked appointments in a week, month, etc. |
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Be the solution! Teach your service providers how to talk to clients about their beauty goals and the ways to achieve them. For example, someone who wants improved hair texture may be able to achieve that through a moisturizing treatment and trim every six weeks. |
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Give guests a GREAT experience! Guests who have just had a great experience are more likely to want to come back soon. Encourage service providers to go the extra mile by giving special attention to their guests - offering beverages, mini hand or neck massages, makeup touch-up, etc. |
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Talk up the benefits of pre-booking. Mention these benefits to encourage guests to pre-book: |
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- Guarantee ideal appointment dates / times
- Guarantee the availability of a favorite service provider
- Save the time and hassle of re-booking
- Appointments can easily be changed if something comes up
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| SalonBiz wants to make sure you never have to answer that question. Protect your data now with our easy back-up solution. |
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| Backing-up your data means simply copying your files to an external medium such as a USB thumb drive, zip drive or external hard drive. In the event of data loss from corruption, computer failure, theft or act of nature, your back-up helps you get back-up and running in minutes. |
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- Simply set your Daily Back-Up settings through Blueprints (get complete instructions here) and insert your back-up medium daily.
- USB Thumb drives are the medium of choice due to their small size and portability, affordability, and availability at most retail and electronics stores.
- Done. Get in the habit and never worry about the back-up “what-ifs” again.
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